(All of these Brand Communities have been around for at least 5 years and are growing). How to Integrate Progressive Web Apps into Android? It's like being invited to the most exlusive party in the business, with the literature and multimedia content to go with it! For young teenage girls, topical issues bordering on menstruation, dating, etc., may be quite awkward to discuss, young girls often face difficulties finding answers to some complicated questions. Who, the brand of course has a forum for already. With a blend of competition, entertainment, and discussion, the PlayStation Community is constantly helping Sony add value to their company and build a long-lasting brand awareness. We use cookies to help improve your experience. Playstation Community Perhaps, this may be what has helped the brand become and stay relevant over the years. The national LED lighting manufacturer Cocoweb is a great example of helping its customers grow. This is an example of an advanced brand community. Feast your eyes on these... Max Inchcoombe. Yet Spotify has roughly twice as many paying subscribers to a very similar service. Follow. We wrote recently about how community marketing is changing. As a big Fifa fan myself, it’s a community I’ve been involved with from the inside. The community is an avenue for undecided buyers of the brand’s products to meet with previous customers to see what Made furniture really look like. Realizing that part of its revenue relies on the B2B sector, Cocoweb decided to launch a community of designers to offer them a place where they can promote their services and build leads. And while there is a multitude of ways to establish a brand, an interactive brand community has shown to be the factor that sets businesses apart – especially the consumer-based firms. How? Providing product knowledge to customers, showcasing their insight and expertise to a broader audience, facilitating networking between current and potential customers, and delivering support on their products. Building these sorts of relationships takes time, but the benefits are powerful. The customers even get to tell how they feel about other customers’ ideas through a voting system. This won't shock to you I’m sure, but Apple sell A LOT of smart devices and each one ships with Apple Music already installed. Albert Muniz, Jr. and Thomas O’Guinn back in 2001. BEING GIRL (PROCTER & GAMBLE): The site was created in 2000 as a destination for young, teenage girls. How is Coronavirus Impacting the Mobile App Industry? Lego Ideas is a community for Lego fans which allows them to find and submit toy ideas for designs. What Are The Best Ways To Stay Social Online During Lockdown? 5 great examples of brand communities. 3. And their community gains valuable content, insight and personal interaction from a brand they trust. Here are some examples from both B2B and B2C companies. A great example of an expert community, supply chain specialists Kinaxis run a closed community that delivers in depth knowledge and insight from both the Kinaxis internal experts and their customers. Sephora now has several brand ambassadors spread across the world, and they don’t even have to pay them – thanks to Beauty Talk! The term ‘brand community’ was first suggested by Albert Muniz, Jr. and Thomas O’Guinn … The benefit to agencies and brands is the ability to showcase campaigns and deliver further value for the collateral they produce. To ensure a continuity of this idea sharing culture, the brand never fails to highlight which customers ideas are being worked on. Therefore, enabling a network like Behance, puts it at the centre of the creative community, bringing together everything from its essential software to professional socializing. These are likely to create a buzz around your brand and your latest releases and content without any further incentive from yourself. With these communities, brands are able to get objective product feedbacks and valuable suggestions, as well as create a space for their customers to interact among themselves. Now is the time to make your brand more customer-centric. Need some inspiration for using online communities to boost your brand? But how does that work in practice? Examples of anti-brand communities include: anti-Starbucks (Thompson and Arsel 2004), anti-Wal-Mart, anti-McDonald’s (Hollenbeck and Zinkhan 2006), anti-Nike and anti-GE consumption communities (Kozinets and Handelman 2004). 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All enthusiastic customers of the brand between ages 5 and 95 are free to review proposals, vote for their preferred ones, leave feedbacks and even submit their own personalized design ideas. This idea has even become more popular in recent times due to the wide acceptance of the online gaming community. It works for Xbox because this is a brand (and an industry) that tends to have customers that are much more than your average enthusiast. The PlayStation Plus community forms part of the PlayStation Network (PSN), which is a digital media entertainment service provided by Sony. They can spend the points on merchandise, Spotify Premium and even gig tickets. Zapnito is the platform for creating expert networks, which promote thought leadership and foster collaboration, connecting brands and their communities to build engagement and trust. By keeping the original community and using it to subtly promote Random House books (as well as titles from other publishers) – Figment is a great example of a subtly-branded online community, and one that provides real value for consumers. The world’s leading professionals have not…. How cool! PSN was originally intended solely for the PlayStation video game consoles, but its success has led to it launching on smartphones and other smart devices too. There are many free ways to set up interactive activities for free. 15th January, 2015 Join the discussion » 3 comments . Spotify’s community solves a number of business challenges, from customer support to enhancing brand value. 7 Inspiring Examples of Brands that Have Built Robust Communities Corporate identity can be effectively achieved by companies through strategic brand building techniques. For Kinaxis it serves the multiple purposes. Not only can high profile experts network within their field and connect with other like-minded marketing and advertising enthusiasts here, so can you or I as club members. What Are The Most Important Leadership Skills In Business? The 10 Most Followed Poker Professionals on Twitter. This site runs on our platform, to introduce you to and keep you up to date with all things Zapnito. Facebook; Twitter; LinkedIn; Copy the link. Well, Spotify have a young, engaged and dedicated fan base who will stand by them forever (see photo!). This community allows Starbucks’ coffee enthusiasts to share their ideas and offer feedback. And while there is a multitude of ways to establish a brand, an interactive brand community has shown to be the factor that sets businesses apart – especially the consumer-based firms. Community solves a number of business challenges, from customer support to brand... 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